Hi, I’m Jonathan!
I started 31 Social Co. with a simple mission:
To help small business owners show up online without the overwhelming stress. By combining high-quality content, strategic thinking, and a genuine passion for storytelling. I make it easier to market your business with structure, intention, and a polished aesthetic.
From behind the camera to behind the strategy.
Before 31 Social Co, I spent several years working as a photographer, capturing families, engagements, weddings, and events. Photography taught me a lot more than how to create a good image. It taught me how to tell a story visually, understand what catches someone’s attention, work closely with clients, and manage the moving pieces that come with running a business.
Over time, I became just as interested in the business behind the creative work. I’ve always enjoyed marketing, understanding what makes people connect with a brand, and figuring out how businesses can better position themselves in front of the right audience.
Social media became the place where those skills naturally came together.
Today, as the owner of 31 Social Co, I work with businesses to build social media strategies that go beyond simply keeping a feed active. I research the business and its industry, study the audience and competition, develop content plans, write scripts, edit short-form video, create supporting content, manage publishing, and pay attention to what the numbers are telling us.
My background in photography still plays a big role in how I approach content. I care about composition, branding, storytelling, and making something look good. But managing social media has taught me that good-looking content alone isn’t enough. There has to be a reason behind what we’re creating and a clear understanding of what we want someone to do after they see it.
That’s really what 31 Social Co has grown into. A place where the creative side of marketing and the strategy behind growing a business come together.
I also know what it feels like to run a business and have a hundred other things competing for your attention. My goal is to become someone you can trust with this part of your business, while still making sure the content sounds, looks, and feels like you.
Outside of 31 Social Co, I’m a husband, dog dad to two Pomeranians, photographer at heart, and a pretty serious Disney and Star Wars fan. Creativity has always been part of my life. Now I get to use it to help other businesses tell their story.
Who I Work With
I’ve worked with business owners who needed their social presence to truly reflect the value of their work. I’ve partnered with business owners who were focused on serving customers and overseeing daily operations that needed support managing their social media.
I’ve collaborated with flower and gift shops, restaurants, and even woodworkers to optimize their platforms, showcase their products through a refined aesthetic, and align content with high-performing marketing strategies.
I’ve also supported mental health professionals, hair restoration surgeons, and legal teams in building communities that engage, build trust, and convert. Additionally, I’ve helped nonprofits and event centers create modern, compelling content that brings their experiences to life.
At the end of the day, if you’re a service-based or product-based business owner who’s ready to stop guessing on social media, I know how to help you stand out.
