A smiling man with short, silver hair and a beard, holding a smartphone, standing outdoors in front of a building with large windows.

Hey, I’m Jonathan!

I started 31 Social Co. with a simple mission:

To help small business owners show up online without the overwhelming stress. By combining high-quality content, strategic thinking, and a genuine passion for storytelling. I make it easier to market your business with structure, intention, and a polished aesthetic.

A social media manager with blonde hair taking a photo with a camera outside a modern building with large windows and brick walls.

FUN FACTS ABOUT ME

  • My office is filled with Star Wars collectibles, and I make regular Disney trips to fully immerse myself in the galaxy far, far away.

  • Pomeranian Dog Dad. Finn & Ahsoka are my little fluff balls of LOVE.

  • I’m equally obsessed with aesthetics and analytics. I believe the best brands are built where thoughtful strategy and beautiful design intersect, and that’s exactly how I approach my work.

  • In 2024, I married the man who keeps me laughing and level-headed.

  • I’ve never met a glass of Sauvignon Blanc I didn’t like.

The social media manager using a laptop at a desk, browsing social media.

Who I Work With

Social media manager holding a smartphone outdoors, near a glass door or window, with white sneakers visible at the bottom of the image.

I’ve worked with business owners who needed their social presence to truly reflect the value of their work. I’ve partnered with business owners who were focused on serving customers and overseeing daily operations that needed support managing their social media.

I’ve collaborated with flower and gift shops, restaurants, and even woodworkers to optimize their platforms, showcase their products through a refined aesthetic, and align content with high-performing marketing strategies.

I’ve also supported mental health professionals, hair restoration surgeons, and legal teams in building communities that engage, build trust, and convert. Additionally, I’ve helped nonprofits and event centers create modern, compelling content that brings their experiences to life.

At the end of the day, if you’re a service-based or product-based business owner who’s ready to stop guessing on social media, I know how to help you stand out.

  • Text that reads 'BROWNY' in large, beige, rounded letters.
  • Logo featuring a hair follicle with a drop of hair, symbolizing hair restoration, with the text 'Advanced Hair Restoration & Wellness Clinic' underneath.
  • Sign for Thomas Stair Salon with decorative scissors graphic
  • Logo for Nickel Plate Express featuring a stylized train and bold text.
  • Gold circular logo with white text that reads 'butler behavioral' and an outline of the state of Wisconsin.
  • Logo of Indy Urban Hardwood Co. featuring a circular graphic with a star in the center and the company name written to the right.
  • A logo for Indi Taco, established in 2021, representing an Indian and Mexican restaurant, with a purple dish and gold text and accents.
  • A stylized black and white logo of interconnected lines forming the letters P and A on a transparent background. Jeff Pass Designs
  • Logo of the LeBlanc Nettles Law LLC inside a green square and the full name written to the right in white letters.
  • Logo for 'Living Sweet Clinic' featuring two houses with blue roofs, a sun behind them, a heart-shaped window, and waves underneath.
  • Black background with white text and a flower graphic. The text reads 'Queen Anne's Lace, Flowers and Gifts'.
  • A detailed color-coded map of a star-shaped island with labels for various locations and roads, including the surrounding ocean.

CLIENT RESULTS

  • Social media analytics showing a reach of 510,000 with a 52% increase over the previous 90 days.

    510k People reached.

  • Social media analytics dashboard showing engagement of 74,176 (+42%) and net followers of 4,169 (+108%) over the previous 90 days.

    74,176 People engaged with content.

  • Graph showing social media or video content views over the last 28 days. The blue bar indicates 52,000 views for the last 28 days, compared to 25,000 views in the previous 28 days. Data is from April 26 to May 23.

    52,189 Post Views.

  • Screenshot of social media analytics showing reach, impressions, post reactions, comments, shares, and clicks.

    533 POST CLICKS.

FAQs

  • Social media is where your customers spend their time and make decisions. More than 5 billion people use social media worldwide.

    A large majority of consumers use social platforms to discover and research products before buying.

    Social media also strongly influences purchasing behavior, with a significant portion of consumers making purchases through social platforms each month.

    In short, an active social presence helps your business get discovered, build trust, and convert people into customers.

  • I handle research, scripting, editing, and posting. Your only responsibility is filming. For most clients, filming averages about four hours per month, though timing varies by business.

    For Indiana-based business owners, in-person content sessions can be discussed during the discovery call.

  • I work with Instagram, TikTok, Facebook, YouTube, LinkedIn, and X (formerly Twitter). While content can be adapted across platforms, Instagram is the primary focus. At this time, it offers the strongest opportunity for business owners to grow, build authority, and convert an audience into customers.

  • Results vary from business to business. Factors like your niche, target audience, and posting consistency all influence how quickly growth happens.

    Success on social media isn’t about overnight wins. It’s about building a strong personal brand that attracts the right audience, creates trust, and supports long-term business growth. When done correctly, organic social media leads to stronger brand awareness, increased authority, and a loyal audience made up of ideal customers.

    Compared to paid marketing, organic social media may feel slower at first. But the results are more sustainable and far more valuable over time. It requires patience, strategy, and consistency. That’s exactly why it works. If it were easy, everyone would be doing it.

  • Results begin once content starts going live. The initial phase, which includes strategy, research, scripting, filming, and editing, typically takes about three weeks. Once posting begins, momentum and performance start to build from there.

  • Shorts (Video Content)
    Shorts are short-form videos designed to increase reach and visibility. They perform well with platform algorithms and are ideal for storytelling, education, behind-the-scenes content, and building personal connection. Shorts help attract new audiences and drive growth.

    Static Posts (Single Images or Graphics)
    Static posts are single images or graphics used to communicate clear, focused messages. They work well for announcements, branding, promotions, social proof, and quick value-driven content. Static posts support brand consistency and visual identity.

    Carousels (Multi-Slide Posts)
    Carousels allow you to share more information across multiple slides. They are ideal for educational content, step-by-step breakdowns, tips, and storytelling. Carousels encourage longer engagement and are effective for building authority and trust.

  • This service is designed for business owners who are serious about growing and selling through social media and are ready to commit to a proven growth system. It requires consistency, trust in the process, and an investment in strategy that works. If you’re ready to commit, book a call. If you’re not prepared to invest or follow through, this is not the right fit.

Instagram profile page of Jonathan, a social media manager from Indiana, with 117 posts, 283 followers, and 78 following. The profile features highlights labeled Results, Post Examples, Testimonials, and Start Here. The grid shows recent posts including a man with blonde hair and a beard, text overlays about social media management and work, and various images and graphics.

I customize my packages to fit your needs.

Social media management can mean different things to each person, so I aim to find what works for you!

Let's create together!

Let's create together!